Add Negative Keywords to PM Campaign

Good news for Google Ads advertisers—you can now add negative keywords to your Performance Max (PM) campaigns. This update makes it easier to control where your ads appear and prevent wasted spend on irrelevant searches. đź›  Adding Negative Keywords in PM Campaigns The process is now very similar to adding them in a Search campaign: […]

What Is the Best Keyword Match Type in Google Ads?

When setting up a Google Ads campaign, one of the most important decisions you’ll make is choosing the right keyword match type. The match type you select determines how closely a user’s search query must align with your keywords for your ad to show. So, what’s the best match type—especially for local businesses? 👉 Phrase […]

Can’t Find Radius Targeting When Setting Up a Campaign?

If you’ve been trying to set up a Google Ads campaign and scratching your head wondering where the radius targeting option went—you’re not alone. Google has made some changes in the interface that can make it tricky to find this feature, especially if you’re used to looking in the old spot. Here’s the answer: You’re […]