How to Link Google Search Console with Google Analytics GA4

How to Link Google Search Console with Google Analytics (GA4)(Step-by-Step)

Want to see which search terms people use to find your website—right inside Google Analytics GA4? That’s exactly what happens when you link Google Search Console with Google Analytics GA4.

It’s a powerful combo that gives you deeper insights into your SEO performance and helps you understand what’s driving organic traffic.

What You Need Before You Start to Link Google Analytics with Google Search Console:

To successfully link the two platforms, make sure you have:

Admin access to the Google Analytics account

Ownership access to the Google Search Console property

If you’ve got those, you’re good to go!

Step-by-Step: Linking Search Console with GA4

Search Console Linking Settings
Search Console Product Links
Product Links - Search Console Linking
GA4 - Search Console Link button

Benefits of Linking Search Console with Google Analytics (GA4)

Once linked, you’ll be able to view search queries that brought users to your website directly within your GA4 reports. This data includes:

•Top search queries

•Clicks and impressions

•Average position in Google Search

It’s a smart way to bring SEO data into your main analytics dashboard.

Never miss any important news. Subscribe to our newsletter.

Leave a Reply

Your email address will not be published. Required fields are marked *