Performance Max Placement Exclusion Guide

Controlling where your ads appear is important for performance and brand safety. With Google Ads, you can now review the placements where your Performance Max (PM) campaign ads were shown and exclude unwanted ones — but the process works differently from Standard Display campaigns.

Here’s how placement exclusions work in Performance Max.

To see where your ads were shown:

Campaigns → Reports editor → Performance Max campaigns placement

You will now be able to view the placements, but keep in mind:

• You will only see impressions, not clicks or conversions.
• You can click on the link inside the report to open the webpage, YouTube channel, or app.
• This allows you to review the placement quality manually.
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