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Add Negative Keywords to PM Campaign

Add Negative Keywords to PMAX

Good news for Google Ads advertisers—you can now add negative keywords to your Performance Max (PM) campaigns. This update makes it easier to control where your ads appear and prevent wasted spend on irrelevant searches.

🛠 Adding Negative Keywords in PM Campaigns

The process is now very similar to adding them in a Search campaign:

  1. Open your Performance Max campaign in Google Ads.

  2. Go to the Keywords section.

  3. Add your negative keywords to filter out irrelevant traffic.

📋 Using a Negative Keyword List in Pmax Campaigns

Depending on your account setup:

  • Some Google Ads accounts allow you to use a shared negative keyword list directly in PM campaigns.

  • Others require you to add negative keywords manually within the campaign.

Either way, the goal is the same—keep your ads from showing for searches that won’t convert.

Add Negative Keywords to Pmax Campaigns

✅ Why This Matters

By adding negative keywords to your Performance Max campaigns, you can:

  • Improve ad relevance

  • Reduce wasted clicks

  • Increase ROI by focusing only on valuable searches

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